"People who don't smoke use more matches than people who do," he says, "so the whole thing has been reversed." Here's a look at the popular souvenir's history, from its peak during the early decades of the 20th century to the folks keeping the tradition alive today. Anderson, who's also known as "the Matchman," spent 27 years working for the Texas-based Atlas Match, and has seen matches' role in American life evolve in those three decades. "If you smoke, you have a Bic," says Jerry Anderson, a recently retired match salesman. Given that the phosphorus-coated sticks aren't as frequently used to light up a filterless Camel or an American Spirit, matches' symbolism and public image have changed. Tilden goes so far as to dismiss match alternatives, such as toothpicks and scratchpads, as less desirable restaurant "swag." Tilden's gathering spot - located in the Ace Hotel in the heart of Portland - offers slim boxes with its name in red sans serif font on one side, and an illustration of a cleaver on the other. "It's an old-school piece of the restaurant, a take-away," he says. "We think of matches as a nostalgic collectible," he says, noting that they're a useful object that "people tend to hold onto." Nate Tilden, owner of Portland's Clyde Common, agrees. (After all, you never know when a stove might fail to light, or the power might unexpectedly go out.) Peter Garfield, managing partner of One Off Hospitality Group in Chicago, which stocks matchbooks at its casual retro-influenced Dove's Luncheonette and Big Star restaurants, points to the sentimentality factor. ![]() While smoking rates have plummeted in recent decades, that doesn't diminish the appeal and utility value of the match. "We think of matches as a nostalgic collectible people tend to hold onto." Truth is, he says, "everybody loves a great box of matches." McCarty posits, however, that his guests' surprise is disingenuous. Although matchbooks are no longer a go-to restaurant souvenir, Michael's offers a classic 1½" x 2 ¼" sized matchbox - emblazoned with the bi-coastal restaurant's signature Art Deco-inspired pale pink script against a dark green background. For both formats the functionality available will depend on how you access the ebook (via Bookshelf Online in your browser or via the Bookshelf app on your PC or mobile device)."People are always astounded that we still have Michael's matches at the front desks," says restaurant owner Michael McCarty, who offers the once-ubiquitous restaurant keepsake at both his restaurant locations: Michael's Santa Monica and Michael's New York. Where the content of the eBook requires a specific layout, or contains maths or other special characters, the eBook will be available in PDF (PBK) format, which cannot be reflowed. ![]() Most VitalSource eBooks are available in a reflowable EPUB format which allows you to resize text to suit you and enables other accessibility features. System requirements for Bookshelf for PC, Mac, IOS and Android etc.Bookshelf Online Browser version support ».Learn More about VitalSource Bookshelf ».Offline Computer – Download Bookshelf software to your desktop so you can view your eBooks with or without Internet access. ![]()
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